If you use Instagram, you already know that getting engagement isn’t always easy.
There could be a variety of reasons for this lack of interaction, whether you upload family images or just your day-to-day existence.
In fact, according to studies, 80 percent of users receive no comments on their first five postings!
So, what does this imply?
That means the other 20% must be doing something right, and we should figure out what it is so that we can all benefit from increased levels of participation! I
In this blog post, I’ll explain why your posts aren’t garnering as much attention as others, as well as how to remedy them.
1. You don’t make a post when you know your audience is watching.
It’s possible that you’re posting when your target audience isn’t paying attention. If you have to buy instagram likes account aimed at Americans, for example, they will most likely be online at some times of the day and not at others.
If the majority of your followers are college students who do not work outside of school, it is reasonable to assume that they will be online during the day when they are not in class or studying.
If you publish late at night, your posts are likely to receive less engagement than if you post during the day, when the majority of your followers are online.
Use a service like Iconosquare or Sprout Social to figure out when your audience is looking. These tools help you figure out when your Instagram followers are most active and, as a result, when you should publish content.
If you’re not sure where to begin, Iconosquare can provide you with valuable information about your account, including the ideal time to publish for engagement, which hashtags are most effective, and how your posts compare to those of your competitors.
You may also use Sprout Social’s Instagram report, which will show you when your followers are most active on Instagram, when they’re most likely to connect with your material (e.g., likes, comments, saves), and which posts are the most popular.
2. Your captions aren’t very interesting.
The captions aren’t engaging enough, which is the next reason your postings aren’t getting as much attention.
When a user lands on your content, they want to know that if they engage with it, they will get something useful. If your caption is intriguing, users will be enticed to spend more time looking at and commenting with your post.
When creating captions, keep the following in mind:
- Using emoji that are both fascinating and eye-catching.
- Posing questions that necessitate a response from your audience.
- Make use of relevant quotes or lyrics in your content.
- Employ your imagination when it comes to the text you use.
If you’re stuck for ideas, try coming up with a list of possible questions to ask your audience. If you sell nail art supplies, for example, asking “What’s the finest beauty DIY project you’ve done recently?” may get people chatting and sharing their experiences with others on Instagram who are interested in the same subject.
Avoid using phrases like “promo” or “sale” in your descriptions because they can turn people off. People are more likely to respond to messages that appear to be personal rather than a sales pitch.
Another thing to consider is how long your caption should be. People may not bother to read it all the way through if it is too long. Keep your captions short and sweet while still delivering a punch.
3. Posts of Poor Quality
Another reason you might not be getting as much engagement on your posts is that their quality isn’t as high as it could be.
This could be due to a variety of factors, including:
- Using shoddy image editing software
- Taking pictures in low-light situations
Only use photographs that demonstrate the product or service you’re selling (rather than other aspects of your life).
Consider utilizing a better editing tool than the one that comes standard with Instagram to improve the quality of your posts. There are numerous programs available that can assist you in editing your images to make them appear more professional.
Another consideration is the type of content you’re sharing. You’re missing out on a world of possibility if all of your posts are photographs of your items or services.
Upload photos that demonstrate how to use the product; images that relate to other interests and hobbies in your life (e.g., food, travel); or interesting behind-the-scenes views from your work.
4. You’re unreliable.
The fourth reason your postings aren’t getting as much attention is that you’re posting infrequently.
Users will likely forget about your account if they have grown to expect a couple of posts from you each day and then don’t see anything for more than two weeks.
To keep this from happening to your account, strive to upload at least one or two posts per day. This will assist your followers remember your account and demonstrate that you’re an active part of the Instagram community.
You may also plan out your material ahead of time using Sprout Social’s Instagram scheduling tool. This way, even if you’re busy or on vacation, you can be confident that new posts are continually being published.
5. Banishment in the shadows
Finally, you might be facing shadowbanning, which means your postings aren’t getting as much attention. When Instagram intentionally limits the reach of a user’s postings in order to make them less visible on the site, this is known as shadowbanning.
This could occur for a variety of causes, including:
- Automated tools are used to like or remark on other people’s postings.
- Using hashtags that have been linked to spam or offensive content
- Being very active on the platform.
If you believe you are being shadowbanned, there are a few things you can take to try to resolve the situation. The first step is to double-check that you aren’t infringing on Instagram’s terms of service.
If you are, you will almost certainly be shadowbanned. To get around this, try using more specific hashtags in your postings. Instead of adding a multitude of tags that describe your article (for example, #travel), just add tags that are relevant to each particular post (for example, #italy).
When attempting to circumvent the shadowban, avoid using automated methods that like or comment on other users’ postings. These services are against Instagram’s terms of service, so if you use them too frequently, your account will most certainly get shadowbanned.
If none of these suggestions work, you might want to consider lowering your Instagram posting frequency.
This may appear counterintuitive, but it’s actually an excellent method to demonstrate that you’re a contributing part of the community without being too intrusive or improper in your posting.